LUKE TIPPING is a Global Executive Creative Director and fandom specialist with 20 years experience across advertising, sport, music and entertainment. He leads global creative and content at Warner Music Group for artists such as Fred Again, Nemzzz and Ed Sheeran. Alongside shaping the label’s transition towards applied AI, short-form content and direct-to-fan engagement. Previously at Wieden+Kennedy, AKQA and Anomaly, he's driven cultural strategy for brands such as Nike and Beats by Dre. Guiding global teams to create work that builds community, sparks conversation, and delivers commercial impact.