We brought the mountains of Montana to Tottenham Court Road. A full scale album pop up for Sam Barber inside Outernet. The first time the space had ever hosted a show.

This was a major moment for country music. A genre grounded in wide open landscapes suddenly placed in the heart of London. Fans stepped into Sam’s world. Immersive screens. Montana skies. A sound and story rarely given this kind of platform in the UK.

The installation introduced Sam to a new audience and marked a breakthrough cultural moment for country on this side of the Atlantic.

ACD: Daisy King