Project:Back To Bedlam Anniversary
Date:24/10/2024
Categories:Content, Viral
A twenty year old album made viral again. We created a simple idea with massive reach. Shot in the office on an iPhone.
The results were wild. 42 million organic views in a week. Global press and TV coverage across every continent. A funny idea brilliantly executed by James that pulled Back to Bedlam back into the conversation and introduced it to a new generation.
Proof that the right idea beats any production budget.
ACD Daisy King Commissioner Kim Jarrett
James Blunt
Oct 2024
A twenty year old album made viral again. We created a simple idea with massive reach. Shot in the office on an iPhone.
The results were wild. 42 million organic views in a week. Global press and TV coverage across every continent. A funny idea brilliantly executed by James that pulled Back to Bedlam back into the conversation and introduced it to a new generation.
Proof that the right idea beats any production budget.
ACD Daisy King Commissioner Kim Jarrett