Fred Again.. x MSCHF

Oct 2024

A moment to eventise Fred's summer album ten days. A collaboration with MSCHF. Teased and launched on socials and culture pages. ‘Cloud Tee’.

  • Sold out in 3 minutes
  • Fred's most shared post of all time
  • MSCHF's most viewed post of all time

A cross-cultural collaboration that went viral globally across socials, hype curation and fashion pages.