Project:Geekin
Date:08/05/2026
Categories:Creative Direction, Content
For this visual we went to Atlanta. A place that famously runs on that Geekin' frequency. We cast real characters from the South Side. No casting agents. We used Instagram and TikTok to find characters who best personified that Geekin' energy. Live on set we purposefully leaked clips from the cast. To culture, rap and tastemaker pages. Meaning the internet was watching the video before we’d even wrapped. From concept to shoot in 8 days. Was definitely the most geekin' shoot of our careers. It became the most talked about Nemzzz release ever. Director: Zhamak. In collaboration with PASTDOWN. Produced by Euan Sime.
Nemzzz feat. Lil Yachty
May 2026
For this visual we went to Atlanta. A place that famously runs on that Geekin' frequency. We cast real characters from the South Side. No casting agents. We used Instagram and TikTok to find characters who best personified that Geekin' energy. Live on set we purposefully leaked clips from the cast. To culture, rap and tastemaker pages. Meaning the internet was watching the video before we’d even wrapped. From concept to shoot in 8 days. Was definitely the most geekin' shoot of our careers. It became the most talked about Nemzzz release ever. Director: Zhamak. In collaboration with PASTDOWN. Produced by Euan Sime.