A landmark moment in British music. We announced Stormzy's new album with a takeover of the National Portrait Gallery. A grime artist unveiled in one of the country’s most revered and formal cultural institutions. The breakthrough created a story that dominated timelines.

I led the creative with Annabelle Scott Curry, Jackie Eyewe and Hales Curtis. Together we built an image and a moment that felt both royal and raw. A portrait that reframed Stormzy in the national imagination.

The announcement spread fast. A cultural statement. A timeline takeover. A cover reveal that became news far beyond music.