This personal project began with a question set against a backdrop of fast fashion. What happens when a fashion brand makes only 10 items each season?

The first collection was 10 Aran sweaters inspired by iconic football jerseys. Aran patterns once identified clans and helped recognise lost fishermen at sea. This collection honoured that history with a contemporary twist. Bright colour and bold pattern replaced the conventional off white. To create a garment for global and local soccer tribes of today.

Creative directed by James Ruth and I.

Campaign shot by photographer Jacob Hodgkinson Hair by Sarah Howard Make-up by Louisa Copperwaite Re-touching by Touch Digital