Project:Masked Finisher
Date:14/04/2017
Categories:Design, Stunt
Our brief was clear. Launch and position the Hypervenom 3 as the boot for finishers. We built the idea around Pierre Emerick Aubameyang. One of the deadliest forwards in the game. And a player known by fans for his love of superheroes. So we turned him into one.
We created a masked persona for Auba and revealed it live in game. A full stadium. Millions watching on TV. A celebration that broke every rule and lit up the football world in real time.
The stunt exploded. Top of every sports feed. Front pages across Germany, France and the UK. Three million plus interactions on Nike and Auba channels. Seven hundred and fifty million global reach. 100% awareness amongst the target audience.
It became one of the most talked about on pitch stunts ever. A moment that pushed Hypervenom 3 into culture and turned Auba into a superhero of his own making.
Created in collaboration with Max Gebhardt and Masaya Nakade.
Nike
Apr 2017
Our brief was clear. Launch and position the Hypervenom 3 as the boot for finishers. We built the idea around Pierre Emerick Aubameyang. One of the deadliest forwards in the game. And a player known by fans for his love of superheroes. So we turned him into one.
We created a masked persona for Auba and revealed it live in game. A full stadium. Millions watching on TV. A celebration that broke every rule and lit up the football world in real time.
The stunt exploded. Top of every sports feed. Front pages across Germany, France and the UK. Three million plus interactions on Nike and Auba channels. Seven hundred and fifty million global reach. 100% awareness amongst the target audience.
It became one of the most talked about on pitch stunts ever. A moment that pushed Hypervenom 3 into culture and turned Auba into a superhero of his own making.
Created in collaboration with Max Gebhardt and Masaya Nakade.