Project:Subtract Album Photography
Date:23/05/2023
Category:Photography
Ed Sheeran Subtract album photography.
We repositioned Ed for a new era. Subtract needed a visual world that felt vulnerable, stripped back and intimate. We partnered with Annie Leibovitz to capture Ed in a way audiences had never seen before.
The images debuted in Vogue and set the tone for the entire campaign. A shift in how Ed was photographed and understood. Intimate. Quiet. Unprotected. The work reset the visual language around him and introduced Subtract with clarity and intent. A collaboration that shaped the global story for the album.
In collaboration with Annie Leibovitz.
Ed Sheeran
May 2023
Ed Sheeran Subtract album photography.
We repositioned Ed for a new era. Subtract needed a visual world that felt vulnerable, stripped back and intimate. We partnered with Annie Leibovitz to capture Ed in a way audiences had never seen before.
The images debuted in Vogue and set the tone for the entire campaign. A shift in how Ed was photographed and understood. Intimate. Quiet. Unprotected. The work reset the visual language around him and introduced Subtract with clarity and intent. A collaboration that shaped the global story for the album.
In collaboration with Annie Leibovitz.