Overall creative direction for Stormzy’s Heavy Is The Head campaign. Video directed by Henry Scholfield. Commissioned by Dan Curwin.

This album marked a major moment in British culture. Stormzy stepping into a new level of power and responsibility. The visuals needed to carry that weight.

We built a world that felt cinematic and symbolic. Strength and vulnerability. Crown and pressure. Imagery that travelled far beyond music and became part of a wider cultural conversation about identity, leadership and legacy in modern Britain.